UgoVirtual Taps Carson Booth as Member of its Advisory Board

Provider of comprehensive virtual solutions and services platforms adds global hospitality technology industry leader to its corporate advisory board.

ATLANTA – March 10, 2020 – UgoVirtual™, the travel, and hospitality virtual solutions company, has announced the appointment of Carson Booth to the company’s corporate Advisory Board, effective immediately. UgoVirtual is the premier provider of a comprehensive digital platform designed to meet the growing virtualized event and augmented reality (AR) marketing needs of the global travel and hospitality sectors. With rapid growth, adoption, and expansion of the solution portfolio expected over the coming year, this strategic appointment reflects UgoVirtual’s continuing commitment to innovation in the hotel and travel market, as it delivers an advanced suite of integrated virtual solutions to the industry.

A recognized hospitality technology professional and thought leader in the global travel sector, Booth most recently served as Chief Executive Officer of SnapShot, a Shiji Group Brand, having successfully led the conversion and full integration of the data and analytics startup into the Shiji Group portfolio of technology offerings. Previously, he spent 21 years in top executive leadership roles with Starwood Hotels & Resorts Worldwide, prior to its acquisition by Marriott International in 2017. While there, he held the position of Global Vice President, Property Technology, concurrently serving on the Board of Directors for Starwood International Licensing Company, and, prior to that, led as Vice President, Information Technology for Europe, Africa and the Middle East.

Booth also serves on several hospitality industry boards, including HFTP Global Board of Directors, and formerly as the Chair of the HITEC Europe Advisory Council and served on HTNG’s Vendor Advisory Council.

“We are honored to have the opportunity to have one of the top minds in the global hospitality and travel technology industry join our advisory board,” said Diane Estner, hotel technology consultant, and strategic advisor for UgoVirtual. “The time has come for virtual solutions in our industry, and now more than ever, the value and opportunity in adding virtual engagement is significant. UgoVirtual is poised to provide a comprehensive array of technology solutions to meet that growing need and Carson is an ideal global industry resource to contribute and support UgoVirtual’s future growth and innovation.”

A flexible and highly configurable digital platform, UgoVirtual enables hospitality event organizers and meeting planners to virtualize industry tradeshows, brand ownership/franchisee events, and hotel technology user conferences. This provides a host of benefits to all stakeholders, including expanded reach, increased revenue opportunities, more active participation, and extended access to event content. The modular platform, emulates and enhances the experience available at traditional events, and can be utilized to host online-only events or to augment onsite events.

To learn more about UgoVirtual’s comprehensive virtual platform for the travel and hospitality market, please visit

About UgoVirtual | UgoVirtual™, the travel and hospitality virtual solutions company deliver a comprehensive digital platform exclusively focused on the global hospitality and travel sector that provides virtualization of industry tradeshows, corporate events, meetings, and hotel property tours. As technologies like virtual reality, e-learning, and web conferencing have converged, the UgoVirtual platform harnesses their combined power to resolve the pain points and challenges of event organizers, exhibitors, and industry professionals, making it possible to BE EVERYWHERE. The brainchild of a group of hospitality and technology industry veterans with over 80 years of combined experience, UgoVirtual leverages proven digital platforms that are currently utilized by many of the world’s leading enterprise organizations to virtualize events, provide on-demand content, and allow online collaboration and learning environments. For more information, please visit and connect with us on FacebookTwitter, and LinkedIn.

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