UgoVirtual Consulting

Virtual & Augmented Reality Strategy &
Innovation Consulting

Virtual (VR) & Augmented Reality (AR) Consulting for Brand and Vendor Strategy, Digital Guest, Passenger and Customer Experience and Marketing Innovation

With the present enablement of hundreds of millions of consumer mobile devices with full VR and AR capabilities, the reality today is that every customer, guest or passenger carries with them the seamless ability to interact with and experience a brand’s virtual experience instantly.

Questions That Keep You Awake at Night​

What is the difference between Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality?

How will AR, VR and Mixed reality affect my brand or service?

What are the disruptive threats and opportunities for my hotel brand or entity?

What strategy, innovation, and business model best practices can be leveraged as we create AR & VR solutions?

What new organizational capabilities do we need to drive our augmented and virtual reality strategy?

What strategic partnerships or acquisitions should we pursue?

VR and AR are widely used for product visualization, and this will continue to be an area of interest. However, many companies are now leveraging augmented and virtual reality to improve the customer experience. Virtual showrooms and product simulations continue to grow. Gaming and Entertainment in general will continue to drive broader adoption of augmented and virtual reality and open new vertical markets. Hospitality, Healthcare, Retail and Education are expanding investments and applications as AR and VR technologies become more available. Brands will also increasingly apply AR & VR to virtual marketing and social placement as early applications of the technology.

The following AR and VR trends represent some of the most promising emerging opportunities for innovation:

Guest Experience and Entertainment

Immersive media and marketing content with free moving Virtual Environments, Social experience capture

Hotel and Resort Visualization

Virtual tours of existing properties and virtual design walk throughs of planned developments

Staff Training & Education

Simulation, Immersive Educations, Brand Standards Operating Procedures

Remote Control

Robotic Control of Remote systems, Engineering, Building Operations

Virtual Commerce and Design

Property Virtual Fittings, In Room Furniture Placement, Hotel Systems Configurators, Virtual Guest-facing and Back of the House Info and Manuals

Our Approach

Our approach to helping you collaboratively define your growth and innovation strategy begins with mapping key trends in the context of your own unique competitive set and industry. We then merge internal and external market and customer insights with technology drivers through collaborative working sessions, usually with cross-functional teams. We lend our own expertise and tap into industry Thought Leaders, while ensuring internal organizational alignment throughout the process. The typical result: a growth strategy that leverages new product, services, and business model innovations that help you capitalize on Virtual and Augmented Reality within your current markets, as well as a game plan for entering new market spaces to drive new revenue streams.

Our structured process explicitly addresses the alignment of senior executives and other key stakeholders – including employees, business partners, customers, vendors, suppliers, etc. – throughout the strategic innovation process. Engaging the organization in a highly collaborative process around the future of the AR and VR lays the groundwork for accelerated innovation and business growth.

Hospitality Vertical Market Entry Consultation for AR/VR Technology Firms

The global hospitality business is a $570 billion industry in the hotel sector alone and is poised for the rapid adoption of AR/VR technologies in a variety of applications. Hotel organizations, as well as travel brands, are rapidly adopting AR/VR experiential technologies in order to differentiate themselves from competitors and create more dynamic experiences for traveling consumers. However, hospitality is a highly segmented business that requires deep knowledge, experience and connections in order to gain traction and drive engagement among key decision makers in the industry. The experienced consultants at UgoVirtual have the market-specific expertise to facilitate impactful market entry strategies for AR/VR firms with a desire to capitalize on this unique market opportunity.


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